The journey actually started two years ago with a brand called, Weareoutlatinas. I created WAOL to encourage and provide an opportunity for Latinos to connect and explore our ancestral roots. The platform was a path to explore the Latino community. During those two years, I connected with Latinas from different parts of Latin America. I heard their stories, saw their fears, and areas of needs in our community. The valuable insights along with numerous surveys taught me a lot about our community and inspired me to rebrand by renaming it to Wearelatams.
Wearelatams was birth by the idea of geographically connecting Latin Americans. Unity is a key component for the rebrand. Unity is one of the missing pieces in the development of Latin Americans. We are a diverse community. We share a melting pot of colorful gastronomy, beautiful dialect sounds, and diverse hearts that represents las Americas from North to South.
We are Latams is the digital soil of past roots and new seeds. This soil is going to allow us to explore our ancestral roots by dissecting our past. This knowledge along with a faith-based approach is going to help all of us to dig into the power of our roots and build a fruitful future.
